The Street Where I Live

British by birth, New Yorker by nature.


A Clothing Brand I Love

Fashion & BeautyAlexandra king1 Comment

I found the Israeli clothing label Naftul entirely by chance on Etsy a couple of years back. I was immediately blown away by the brand's at once contemporary and hippy-love aesthetic, not to mention the quality of the clothes, and have been a devoted fan ever since.

Naftul really gets what modern girls need from their outerwear-the kind of go-getter garments that work for every occasion, dressed up or down and all-weather adaptable- be it Palm Springs or Portobello Road. Every Naftul dress I've owned so far has immediately become a wardrobe stalwart- from the summer evening dress, which I donned for everything from art openings to weddings this summer, to this comfy yet sexy date night babe. Oh, and everything is sustainably made with love in Tel Aviv- oh hi, TopShop, is that you? Sorry, I'm busy. Being cuter. And better for the world.

I could go on, but anyway, the charming Nataly Elian, the rad creator of Naftul, sent along a few images from her latest Holiday Collection, and I immediately wanted everything/ had to share with you.

Embroidered Love Dress

Embroidered Love Dress

Happy news for TSWIL readers- run run run your cute selves to Naftul now and enjoy a 30 per cent off flash sale across the store. In addition, Nataly is offering a 10 per cent discount on your first item, 15 per cent on two and 20 per cent on three or more. And shipping is available worldwide. Sustainable fashion at sustainable prices. What are you waiting for?





Five Great Sales Today!

Fashion & Beauty, New York CityAlexandra kingComment
The summer evening dress, by Naftul

The summer evening dress, by Naftul

It's Labour Day in the US of A, which means a day off for most (and officially the last day of summer-public pools and summer attractions all close today- weeps!). Anyway, what better way to celebrate this mixed bag of tidings than to cruise the olde interweb for some hot bargains. Below I've listed five of my favourite places to shop online, all offering some sweet deals in time for the holiday. Happy shopping!


30 per cent off at this amazing online store, which I first discovered in the lobby of super-rad Line Hotel in LA. Their selection somehow manages to seduce minimalists into blowing their pay checks on arm loads of pretty things, and that's an achievement and a half. I'm swooning for this, this and these! Just use the code: ENDLESS

Lykke Wolf

Another cool LA-based store, selling original clothing and home wear. I LOVE these mud cloth pillows

And this feels like Stevie Nicks plus a Grecian statue. Yep that equals amazing.


Behold! The cutest flats on the internet! And 40 per cent off at this beautiful Etsy shop where everything is made with love in Tel Aviv. I've been longing for these all summer long. Also rather partial to these guys. And these! Basically I want them all. Done.

Nasty Gal

While I can't say the overall aesthetic of NG necessarily always sings sweet to me (so fun! So tight! So colourful! I'm just a little too grumpy and like being cosy, what a bore) there are some gems to be found. Today there's an extra 30 per cent off existing sale items, and I'm coveting this sexy set and this beautiful bra and  this  wicked cute jumpsuit (so transitional! And I love the samurai bun styling). Also this (ignore the styling in this case- envision top knot, black tights, boots, a cat eye. People will think it's Helmut Lang)


Another Etsy shop I'm crazy loyal to, also in Tel Aviv (I think I'm clearly drawn to the aesthetic of that city's style- am desperate to go). I have a couple of dresses from here and they're incredible quality and totally unique. The shop currently has a 30 per cent summer sale. My faves include this stunning evening dress, this for upcoming winter work days and this straight-to-vacation babe which also comes in black . Naftul how do I love thee? Let me count the ways.

Happy shopping you babes! And happy Labour Day to my Americans. Take it light and slow. Ice cream would probably be a wise move xo