The Street Where I Live

British by birth, New Yorker by nature.

A Clothing Brand I Love

Fashion & BeautyAlexandra king1 Comment

I found the Israeli clothing label Naftul entirely by chance on Etsy a couple of years back. I was immediately blown away by the brand's at once contemporary and hippy-love aesthetic, not to mention the quality of the clothes, and have been a devoted fan ever since.

Naftul really gets what modern girls need from their outerwear-the kind of go-getter garments that work for every occasion, dressed up or down and all-weather adaptable- be it Palm Springs or Portobello Road. Every Naftul dress I've owned so far has immediately become a wardrobe stalwart- from the summer evening dress, which I donned for everything from art openings to weddings this summer, to this comfy yet sexy date night babe. Oh, and everything is sustainably made with love in Tel Aviv- oh hi, TopShop, is that you? Sorry, I'm busy. Being cuter. And better for the world.

I could go on, but anyway, the charming Nataly Elian, the rad creator of Naftul, sent along a few images from her latest Holiday Collection, and I immediately wanted everything/ had to share with you.

Embroidered Love Dress

Embroidered Love Dress

Happy news for TSWIL readers- run run run your cute selves to Naftul now and enjoy a 30 per cent off flash sale across the store. In addition, Nataly is offering a 10 per cent discount on your first item, 15 per cent on two and 20 per cent on three or more. And shipping is available worldwide. Sustainable fashion at sustainable prices. What are you waiting for?